curiosity
Social networking and the Internet are the more powerful media, some examples?
The television has reached 50 million users in 13 years,
Facebook 200 million in less than a year. 80% of companies are using social networks for recruitment. Ashton Kutcher and Britney Spears have more fans on
Twitter that the entire population of Sweden, Israel, Switzerland, Irish, Norway and Panama have. 25% of the contents of the top 20 global brands is generated by "
word of mouth", 34% of comments and ratings.
YouTube is the 2nd search engine worldwide.
Wikipedia has 15 million articles written by volunteers worldwide.